Leadership development and CFO on Demand for CEOs, founders and owner-managers
Your dream - our effort - your result
You know your business. We make finance, operations and management work together.
We work with CEOs, founders and owner-managers in highly complex environments where decisions have a direct impact on growth, liquidity and organisation.
Through our advice, you get a precise decision-making basis, overview and clear priorities - so you can execute quickly and safely.
Get a concrete plan for your next steps - and what they mean for profit, cash flow and future growth.
About CROPS
We are two experienced advisors with CFO and senior management backgrounds who help owner-managers and CEOs create structure, financial transparency and stronger decision-making power during the growth phase.
Our starting point is practical experience - we've been in charge when the company grows faster than systems and organisation can keep up.
At CROPS, we connect finance, people and leadership to give you a sharp decision-making foundation, clear priorities and solid control over your organisation's direction and performance.
Your dream - our effort - your result
Typical situations where we help
Business counselling for CEOs and owner-managers
As your business grows - and complexity follows
You find that responsibilities, decisions and demands grow faster than the organisation.
We create structure and clear priorities so that growth is controlled, profitable - and can continue without wearing you and your business down.
When you're in the middle of a change
A change of ownership, new management or changing market conditions increase the demands on your decisions.
We provide an overview and a clear decision-making basis so you know where to start - and can implement the necessary changes at the right pace.
Remote CFO / CFO on Demand for SMEs
When finances are unclear
You have a lot of numbers - but not enough overview. It's hard to see and explain exactly what's happening in the business.
We create structure in the numbers and a clear financial overview so you can see where your business stands and make decisions that make sense - to your bank, board and organisation.
When liquidity is tight
You need a clear picture of what is draining cash and what can be freed up.
We map cash flows and scenarios and find realistic, sustainable solutions to stabilise cash flow and give you the freedom to grow the way you want to.
Leadership development and business coaching for CEOs and leadership teams
When you need a strong sparring partner
You're in charge and need an experienced, independent counterpart for the tough decisions.
We offer confidential, direct sparring and business coaching focused on your goals, organisational performance and the quality of your decisions.
When overview is challenged in times of pressure
Things move fast and you find yourself reacting to problems rather than setting direction.
We help you regain your overview, prioritise sharply and lead more aggressively - strengthening your leadership and impact, even under pressure.
What our customers say
Leadership development with the whole person in focus
What sets Per apart is his genuine commitment to both the person and the business context. He meets you as a whole person.
He knows how to focus on the business side of things with an eye on your professional role, but also recognises the life that exists outside.
This creates a strong relationship, high credibility and a solid foundation for real development.
If you are reading this and asking yourself: “Can he help me grow?” - then my answer is a resounding yes.
Per puts himself in your everyday life, challenges you for your own sake and makes you take an active stance. You'll thank him and yourself for it.
Simon Lander
Head of M&A, Selected Group
CFO on Demand and strategic management in partnership
The collaboration with CROPS has had a major impact on ASIL's development. As CFO, Christian helps create financial clarity, structure and vigour in even the most complex business-critical decisions. He translates numbers and finances into concrete choices we can act on and is a stable partner in everything from liquidity to capital strategy. As a CGO, Per brings energy, direction and strategic acumen. He challenges us constructively, opens up new opportunities and creates momentum in the organisation. Together, they form a unique partnership where financial precision and strategic leadership go hand in hand. They make our decisions stronger, our development faster and our ambitions more realistic. CROPS is not just an advisor - they are an integral part of how we operate and grow at ASIL.
Rasmus Carlsen
CEO and partner ASIL
DHS has worked with Christian on finance and strategic sparring for several years. In a time of liquidity challenges and growth plans, he has provided us with an overview, strengthened relationships with banks and insurance companies, handled operational crises and created a solid financial structure - both nationally and abroad. Christian's experience and ability to act at CFO level has been crucial to our development.
Leadership development for CEO and executive teams
I highly recommend Per for both personal development and the development of directors as a management team. With solid work experience and straightforward listening sparring, Per maintains focus and challenges with best practice and applicable personal profiles.
Uffe Nielsen
CEO, BornFiber
Regular financial sparring partner through 20 years of development
For almost 20 years, Christian has been my regular advisor and sparring partner. With an ability to see solutions that few others see and uncover opportunities that are not always obvious, he has been an unrivalled partner throughout the development of our companies - both in boom and recession. The fact that Christian also conveys his sharp professionalism with great humanity makes him an even greater pleasure to work with.
William Ravn
Founder and partner Allmatters
